PROPOSAL · NOVEMBER 2026

Wildlife & Yoga

Content, Instagram
and direct enquiries.

Telling the Wildlife & Yoga story properly, through the person behind it, and turning your online presence into more private retreats.

PREPARED BYRooted

FORLaura Bunting, Wildlife & Yoga

Private review · November 2026

Yoga mats laid out in the open-sided shala at camp

THE PROPOSAL

What’s inside

One shoot.
One clear voice.
Months of stories.

01 WHAT WE HEARD

What we heard

Every Wildlife & Yoga retreat is now private, planned three to six months ahead and worth tens of thousands of dollars. Each one starts with someone finding you, trusting you and getting in touch.

01

Show the person behind the experience

Our data across lodge and editorial content is consistent: people-led stories are what turn followers into direct enquiries. Here that means you, on camera, in the places you teach.

02

Keep it efficient

One concentrated shoot that supplies months of content, so it asks very little of your time once it is done.

03

Turn interest into retreats

Small, well-run campaigns to reach the right travellers, and every enquiry followed up properly through to a booking.

Morning practice on a Wildlife and Yoga retreat

01 THE OPPORTUNITY

Today, and in six months

TodayIn six months

A remarkable founder, mostly behind the camera

Laura on camera, in her own words, across every channel

Content made between retreats, when time allows

A library that keeps the feed steady while you are away teaching

Press from National Geographic and Condé Nast Traveller

A film and photography library that matches that standard

A list that grows slowly through the website

A growing list of the right travellers, built through free practices

Enquiries handled as they come in

Every enquiry tracked and followed up, with past guests invited back

01 OUR RECOMMENDATION

The plan for Wildlife & Yoga

Shoot once, properly, then keep those stories in front of the right people for months.

Six months · One shoot · One accountable team

01

Shoot once

An interview day with you, then B-roll at one of your Kenyan partner camps.

02

Publish for months

Rooted runs Instagram, Facebook, YouTube and LinkedIn from that shoot, including while you are on retreat.

03

Turn interest into retreats

The best posts get a small budget behind them, and every enquiry is followed up through to a booking.

A shared incentive

Our fee is supported by 15% of your fees on retreats attributed to our work, so we only do well when you do.

02 WHO WE ARE

Why we started Rooted

A steady, accountable partner for a changing digital world.

We started Rooted to help businesses like yours navigate the quickly evolving digital landscape. Our team brings together specialists in strategy, content, design and technology, working together to connect you with your people.

02 YOUR TEAM

The people behind the work

The Rooted team, from strategy and account leadership through to content, paid media and CRM.

**Leo Amador**Paid media, funnels & coordination

**Constança Barata**Organic strategy & content

**Emily Brinsden**Organic strategy & content

**Julian Muhoho**Data, Pulsar & strategy

02 TRAVEL & HOSPITALITY

Brands we help grow

A selection from our work across hospitality, travel and luxury lifestyle.

03 THE PLAN

What’s in the partnership

01

Strategy

Audience research, the stories we will tell and the shot list, agreed with you in the first two weeks.

↗02

The shoot

One concentrated shoot with you and at a partner camp, with 60+ reels, YouTube cuts, guided practices and photography.

↗03

Publishing

Instagram, Facebook, YouTube and LinkedIn, planned and managed for the audiences on each channel.

↗04

Paid support

Boosting the best performers and small, targeted campaigns, managed by Rooted.

↗05

CRM

Every enquiry captured and followed up, with pre-retreat and return-guest journeys.

↗06

Reporting

One clear monthly report, from reach through to the retreats our work brings in.

↗

03 CONTENT PRODUCTION

One shoot, months of stories

One concentrated shoot, built around you and the places you teach, supplies your channels, paid campaigns and partner camps for the next five months.

An interview day. You, talking through a bank of stories and questions we prepare together, with outfit and location changes so it never reads as one day.
Life on retreat. Sunrise practice, yin at dusk, game drives, long lunches and the camp team.
The land. The light, the wildlife and the quiet moments in between.

The number of shoot days, the camp and the dates are agreed with you at kickoff, around your retreat calendar. January is the target window.

Yoga practice on a Wildlife and Yoga retreat

03 WHO WILL SHOOT

Harrison Thane

Harrison gets people talking at length, then builds the films around their words, which suits an interview-led shoot with you.

CINEMATOGRAPHER & DIRECTOR

Films built around people.

Fifteen years of documentary and brand filmmaking across Africa, the Middle East, Asia and South America. His work includes UNHCR, WHO, WFP, Al Jazeera and the BBC.

He shoots the Tatler Africa video series and contributes to Cabana Magazine. His film Echoes of Tomorrow opened COP28.

“An exceptionally talented filmmaker.”Camilla Turner, Executive Producer, BBC

Harrison Thane · Cinematographer and director

03 ANOTHER EYE

Or, Eric Averdung

If you would prefer a different style, Eric can shoot instead. The scope and the fee stay the same.

PHOTOGRAPHER & FILMMAKER

Nature, people and stories with feeling.

A Kenyan photographer and filmmaker based in Nairobi, with a focus on wildlife, nature and conservation storytelling.

His lodge work includes Wild Hill, Cottar’s 1920s Camp, Sirikoi in Lewa, Soroi Amboseli and Ishara in the Mara.

Explore Eric’s workericaverdung.com ↗

03 ANOTHER EYE

Or, Emily Brinsden

Emily can also lead the shoot. The scope and the fee stay the same.

PHOTOGRAPHER & FILMMAKER

Calm, natural and close to people.

A photographer and filmmaker on the Rooted team, with a particular strength in interview-led shoots that put people at ease in front of the camera.

For Wildlife & Yoga, she would lead the interview day and the B-roll that follows, capturing the practice, the place and the quiet moments in between.

03 OUR WORK

Watch the work

Play any film here. These are the kinds of stories we will plan for Wildlife & Yoga.

Three stories from Mont Rochelle

Arrival, food and the feeling of a stay. Different stories, one property.

03 OUR WORK

Coast, wilderness and safari

Click on anything to watch it. A sense of place, intimacy and detail, brought to life on film.

03 HIGHLIGHTS

Highlights of what we’ve made

Films for Tatler Africa, where we grew the account past 100,000 followers in eight months, for NOMAD and for our own lodge clients. Click on anything to watch it.

Coast & islands

Our lodge clients

Safari & forest

NOMAD

Hotels, estates & rail

04 CONTENT STRATEGY

The stories we’ll tell

The first two weeks set the strategy: the audience, the stories and the shot list, so every post has a job to do.

01

Desire

The films and photographs that make someone want to come.

02

Trust

You, your teaching and what a retreat really involves.

03

Planning

Private retreats, who comes, when to go and how far ahead to plan.

The land teaches

Why the wilderness is your greatest teacher, and why the day follows the land, not a clock

Laura’s story

Six years living in Tsavo, and how Wildlife & Yoga began

On retreat

A day in sixty seconds, yin as the light goes, and the long lunch

Places that give back

The camps you choose, and the rewilding behind them

Before you book

Do I need to be a yogi? Who comes? How far ahead should we plan?

Bring your community

How yoga teachers and studios can host their own private retreat

04 DISTRIBUTION

Your channels, a steady rhythm

We will run Instagram, Facebook and YouTube, with LinkedIn content for corporate teams and the people planning their retreats.

3reels each weekPlus a carousel or stills post, stories, and a monthly YouTube cut

A monthly content calendar, approved before publication.
Captions in your voice, scheduling, and daily comment and message management.
Facebook edits and longer YouTube cuts, plus LinkedIn posts about team retreats, wellbeing and shared experiences.
Corporate and private retreat enquiries handed to you with the context.
Partner camp edits. A few reels each month the camps you work with can share, so your content reaches their guests too.

The shoot’s 60+ reels are topped up with clips you send from retreats through our content app.

04 PAID SUPPORT

Small, focused paid support

Start small, and grow what works.

A handful of the right groups makes for a very good year, so there is no need to spend heavily. We start with the posts that perform organically and put a small budget behind them, then keep you in front of people who have already watched your films while they decide.

Boost what works

Each month we pick the strongest reels and put them in front of more of the right people.

Small campaigns

Simple, tightly targeted campaigns around key moments, such as opening the 2028 Maasai Mara waitlist.

Something worth giving

A free Yoga Nidra recorded in the bush, a private retreat planning guide, and a guide for teachers bringing their community. Each one is offered for an email and lands in your Flodesk list.

Suggested starting budget

$100 to $200 a month to start, set by you and paid directly to Meta. If it works, we grow it. Campaign management is included in the fee.

05 GUEST RELATIONSHIPS & CRM

Enquiries and guest follow-up

Included in the partnership. Today enquiries arrive through your website, email and WhatsApp. We bring them into one simple system, connected to Flodesk, so every lead is followed up.

ENQUIRY

Help them decide

A warm reply in your voice, the right films and answers to the questions that usually hold a group back.

PROPOSAL SENT

Stay front of mind

Gentle follow-ups over the weeks it takes a group to decide, with a reminder to you when someone is ready to talk.

BEFORE THE RETREAT

Build anticipation

A welcome email, what to pack, the camp story and a short practice to start before they arrive.

AFTER THE RETREAT

Bring them back

A personal thank-you, a request for a review and first access to the next retreat.

Past guests

People who have been on retreat with you before are some of your best prospects, and the people most likely to bring friends. We reconnect with them carefully, with a reason to come back.

ROOTED

Build and run the follow-up

CRM setup, email design and copy, enquiry stages, automated journeys and ongoing improvement.

WILDLIFE & YOGA

Keep the care personal

Every conversation, proposal and booking stays with you. Mark a lead as booked and the right emails follow.

05 WAYS OF WORKING

How we work with you each month

BEFORE THE MONTH

Agree the plan

We propose the stories, calendar and priorities. You give consolidated feedback within three working days.

THROUGH THE MONTH

Publish and follow up

We publish, run the paid support and manage enquiry follow-up. You hold the conversations and design the retreats.

AT MONTH END

Review and improve

We look at enquiries, bookings and content performance together, then agree what changes next month.

Rooted

Planning, editing, publishing, paid campaigns, CRM, partner camp edits and reporting.

Wildlife & Yoga

Approvals, retreat dates and availability, and every conversation with guests.

You can send clips from retreats through our content app. We pick out the useful moments and edit them.

05 REPORTING

Your monthly report

One page, in plain English, that separates enquiries from confirmed retreats.

THE COMMERCIAL PICTURE

Enquiries

How many, where they came from and which are still being followed up.

Retreats booked

Private retreats and places attributed to our work, and how many guests they bring.

Booking value

Revenue attributed to those retreats, reconciled with your records each month.

What is working?

Reach and follower growth by country, the top posts and why they worked, new sign-ups from the free practices and what the paid support delivered.

What happens next?

Enquiries needing follow-up, returning guests and what we change next month.

How booking attribution and commission are agreed

Direct bookings only, excluding third-party retreat platforms and agents. The guest first contacts Wildlife & Yoga through a channel we run, such as tracked links, our forms or the CRM, and books within 90 days. Records are reconciled monthly, and commission is invoiced once the guest’s deposit is received.

05 DELIVERY

What happens, and when

WorkstreamM1 · W1–2M1 · W3–4Month 2Month 3Month 4Month 5Month 6

Strategy

Strategy

CRM and follow-up

Setup → journeys

The shoot

Shoot

Editing

First edits → library

Your channels

Ongoing publishing

Paid support

Boost → campaigns

Reporting

Monthly review

Next shoot

Plan the next shoot

BEFORE THE SHOOT

Start straight away

The CRM and tracking are set up in month one, and we post from your existing library while we plan the shoot.

TARGET: WITHIN TWO WEEKS OF THE SHOOT

The new content goes live

The first reels go live within two weeks, and the rest are released steadily across the following months.

Indicative schedule from signature. Shoot dates and the camp are agreed at kickoff, and approvals within three working days keep it on track.

06 INVESTMENT

Your investment

MONTHLY FEE

$1,800/ month

Strategy, the shoot, 60+ reels, YouTube cuts and guided practices, Instagram, Facebook, YouTube and LinkedIn, paid campaign management, CRM and guest follow-up, partner camp edits and monthly reporting.

Six-month minimum

COMMISSION

15%of your fees

Only on the retreats attributed to our work. If we do not bring you bookings, you do not pay it.

Third-party platforms and agents excluded

Ad spend

Suggested at $100 to $200 a month to start, set by you and paid directly to Meta. It is not part of our fee.

USD, excluding VAT and withholding tax. Billed monthly in advance, with month one due on signature. Commission is invoiced monthly once the guest’s deposit is received.

06 SCOPE

What’s included, and what we need

ROOTED DELIVERS

The work in this proposal

Strategy, audience research and the shot list.
One shoot with you and at a partner camp, with 60+ reels, YouTube cuts, guided practices and photography.
Instagram, Facebook, YouTube and LinkedIn management.
Monthly edits for your partner camps.
Paid campaign management and the free practices.
CRM setup, enquiry follow-up and guest journeys.
Monthly reporting and a month-six review.

WILDLIFE & YOGA PROVIDES

What we need from you

Your time for the interview day.
An introduction to a partner camp to host the shoot, with accommodation and meals for the crew.
Crew transfers to and from the camp.
One approval each month, with feedback within three working days.
Retreat dates, availability and confirmed bookings.

SEPARATE COSTS

Not in the fee

Advertising spend, paid directly to the platforms.
Proposals, bookings and payments, which stay with you.
Extra shoot days and influencer hosting.
Flodesk and other software subscriptions you already hold.
Website changes beyond adding tracking and enquiry forms.

06 TERMS

The fine print, kept short

Payment: Monthly in advance. Month one is due on signature. Seven-day invoice terms.
Term: Six-month minimum, then rolling monthly with 30 days’ notice. We review the results together in month six.
Commission: 15% of Wildlife & Yoga’s fees on Rooted-attributed direct bookings, using the 90-day rule set out in Reporting. Invoiced after the guest’s deposit is received.
Approvals: Two revision rounds per edit batch. One named approver and feedback within three working days.
Ownership: Wildlife & Yoga owns all footage and photography from day one.
Tax and extras: Fees exclude VAT and withholding tax. Additional work is agreed in writing before it starts.

06 NEXT STEPS

A note from Mark

Wildlife & Yoga has a story that deserves to be told properly: a teacher who made her home in Tsavo, and retreats built around wild places that give back to the land.

Right now that story lives mostly with the people who have been on retreat with you. Our job is to put it on camera, tell it consistently, and make your online presence do what it should, which is bring the right people to you.

A handful of the right private groups each year changes the business. That is what we want to help you build, and it is why our fee is tied to the retreats we bring in.

Mark HeathFounder & CEOmark@rootedsocial.co +254 701 665 440

Wildlife and Yoga: hilltop practice, camp and pool collage

01

Confirm the scope

02

Sign and pay month one

03

Agree the camp and shoot dates